People and lifestyle photographer Nick David was recently
to capture images for HCA Healthcare UK as part of their rebrand.
The brief was to capture real employees at HCA Healthcare working in various HCA hospitals across London over a six day shoot.
‘The challenge in the past has always been trying to communicate the complexity of treatments in photography.’
‘Technology can be impressive, but can be very intimidating – what we’re really looking for is to communicate our care and attention –
it’s vital that we show authentic interaction between staff and patients.’
Nick commented ‘it was a great opportunity to shoot this brief reportage style – it’s a real working environment so we had to be quick with our set ups.’