FAMILY LIFESTYLE PHOTOSHOOT WITH GETTY CREATIVE AND ZEBEDEE MODEL AGENCY
Latest shoot for Getty images exploring diversity and disability in advertising photography.
Working with Art Director Josie Gealer at Getty Images, lifestyle photographer Nick David has been exploring the theme of families in a recent shoot.
Agencies and brands are increasingly aware that their campaigns need to be more reflective of their audience and represent customers in a much more authentic way. Because of this the pair were keen to cast a lifestyle shoot that was more inclusive.
With the help of Zebedee, a model agency which specialises in representing disability and diversity, they found a family which ticked all the boxes.
Working with Salt Locations, Nick and Josie were able to find a home which had a good variety of shooting options and a garden space which helped to extend the brief too.
Nick said that although the family didn’t have a huge amount of experience on a commercial shoot they were all brilliant, in particular the twins who both have Downs Syndrome. He said that it’s always difficult to anticipate how people react in front of a camera but the family provided some really touching moments which really made the shoot special.
Josie, the art Director on the shoot also gave us a quote about working with Nick and the shoot as a whole:
‘Working with Nick is always a really lovely experience for everyone involved.
He is highly skilled at capturing real‑life moments of relationships and connections in honest and beautiful ways bringing everyday moments to life.
He works around people expertly putting them at ease and delivering superb authentic images.’
Lifestyle photoshoot for Getty Creative.
BMX GIRLS LIFESTYLE VIDEO AND STILLS PRODUCTION
New lifestyle photo brief for Getty Creative on friendship and BMX biking
Nick David has been working on another short film recently, this time concentrating on female BMX riders in London!
Working closely with assistant Miriam Strong for this shoot, Nick said 'We used real BMX riders as we wanted to keep the footage and the stills authentic looking. It took a while sourcing the models but with the help of instagram we managed to pull together a team of riders.
The Olympic Park was chosen as it covered not only the track shots but the surrounding area which was great for the lifestyle images.'
They were fortunate with the weather too and had a rare perfectly cloudless day which worked really well for both the stills and video.
We had a great team to work with too - big thanks to all the riders who were brilliant and thanks to Josie Gealer Senior Art Director at Getty not forgetting Charles at Drop Films on the edit!
BMX Riders - shot on location at London’s Olympic Park
NATIONAL SCHOOL OF ARTS CUBA
I was lucky enough to visit the National School of Arts in Cuba – just outside Havana. This amazing building dates back to the early 1960s – considered one of the most outstanding architectural achievements of the Cuban Revolution.
I was lucky enough to visit the National School of Arts in Cuba – just outside Havana.
This amazing building dates back to the early 1960s – considered one of the most outstanding architectural achievements of the Cuban Revolution.
Fidel Castro commissioned Cuban architect Ricardo Porro a Latin American modernist to design this amazing structure.
‘Inside we found the most beautiful space – dancing in Cuba is a real art form and here students are training to be the very best in contemporary dance’
